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  Title Copies
Changing Minds: The Art and Science of Changing Our Own and Other People's Minds 
Edition: Copyright 2004 
Year: 2004 
ISBN: 1578517095 
ISBN 13: 9781578517091 
Design and Marketing Of New Products (2nd Edition) 
Edition: 2 
Year: 1993 
ISBN: 0132015676 
ISBN 13: 9780132015677 
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) 
Edition: 1 
Year: 1993 
ISBN: 0803951558 
ISBN 13: 9780803951556 
X: The Experience When Business Meets Design 
Edition: 1 
Year: 2015 
ISBN: 1118456548 
ISBN 13: 9781118456545